ClickFunnels vs. GoHighLevel: Which CRM is Best for Agencies in 2025?

If you're running a marketing agency in 2025, you need the right tools to scale your business. And let’s be honest—without a solid CRM and sales funnel system, you’re leaving money on the table.


Enter ClickFunnels and GoHighLevel—two powerhouses in the digital marketing space. Both promise to help agencies generate leads, close deals, and automate workflows, but which one actually delivers?


This article will break down every feature you need to know, compare pricing, automation, integrations, and use cases, and help you choose the right tool for your business.

What is ClickFunnels?

ClickFunnels is a sales funnel builder that helps businesses create landing pages, capture leads, and convert them into customers. Since its launch in 2014 by Russell Brunson, it has become the go-to tool for coaches, course creators, and digital entrepreneurs.

Key Features of ClickFunnels:

  • Drag-and-drop funnel builder
  • A/B testing for optimizing conversion rates
  • Email marketing automation (basic level)
  • Checkout pages and one-click upsells
  • Membership site builder
  • Integration with major payment gateways
  • Built-in affiliate management system
  • Lead scoring and tracking
  • Webinar funnels for automated sales

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and automation platform designed specifically for agencies. Unlike ClickFunnels, it goes beyond just funnels and offers tools for client management, AI-driven automation, white-labeling, and even SMS marketing.

Key Features of ClickFunnels:

  • Complete CRM system with client pipelines
  • AI-powered automation & workflows
  • Built-in appointment scheduling
  • White-label capabilities for agencies
  • Multi-channel marketing (email, SMS, and social media)
  • Sales funnel builder with drag-and-drop tools
  • Built-in reputation management system
  • Advanced reporting and analytics
  • AI chatbot and automated messaging
  • Integrated phone call tracking for client interactions

GoHighLevel is best suited for agencies looking to manage multiple clients under one platform while automating their lead generation and follow-up processes.

Sales Funnel Builder

✅ Yes – Drag & Drop Funnel Builder

✅ Yes – Advanced Funnel & Page Builder

CRM & Client Management

❌ Limited – Focuses on Sales Funnels

✅ Full CRM with Client Pipelines

Automation & Workflows

✅ Yes – Basic Email Automation

Yes – Advanced Automation & AI Chatbots

Pricing & Affordability

💲 Higher ($147–$297/month)

💲 More Affordable for Agencies ($97–$297/month)

Third-Party Integrations

✅ Yes – Connects with Zapier & Apps

✅ Yes – Native & Zapier Integrations

Affiliate Program

✅ Yes – Built-in affiliate system

❌ No – Requires third-party solutions

White Labeling

❌ No

✅ Yes – Full white-label CRM capabilities

Multi-Channel Marketing

❌ No – Only email marketing

✅ Yes – Email, SMS, chat, and social media

Best For

Entrepreneurs & Solopreneurs

Agencies & High-Ticket Service Providers

Which One is Right for Your Agency?

Not sure which tool is right for you? Here’s how to decide:

✅ Choose ClickFunnels If:

  • You mainly sell digital products, courses, or memberships
  • You don’t need a full CRM—just a sales funnel system
  • You want pre-made, high-converting templates for lead capture
  • You want to run an affiliate program to boost sales
  • You need an easy-to-use platform for beginners

✅ Choose GoHighLevel If:

  • You manage multiple clients and need a full CRM solution
  • You want automation and AI-powered workflows
  • You need a white-label CRM for your agency’s brand
  • You want multi-channel marketing (email, SMS, chatbots, phone calls)
  • You’re looking for a more cost-effective solution for agencies
  • You want better scalability for agency growth

How Agencies Can Use These Tools to Scale

Using ClickFunnels to Grow Your Agency

  • Sell pre-built funnel templates to clients
  • Run paid ads to high-ticket webinar funnels
  • Build evergreen sales funnels to generate passive income
  • Start an affiliate marketing program using ClickFunnels’ built-in tools
  • Create and sell digital courses and memberships

Using GoHighLevel to Grow Your Agency

  • Automate client onboarding and follow-ups
  • Offer white-label CRM services to clients
  • Set up lead generation campaigns with AI-powered workflows
  • Provide SMS, email, and phone marketing automation to clients
  • Track performance with advanced reporting & analytics
  • Use AI chatbots to nurture leads automatically
  • Implement reputation management for local businesses

Final Verdict: ClickFunnels vs. GoHighLevel

If you’re an agency looking for an all-in-one solution, GoHighLevel is hands-down the best choice. It has everything you need to generate leads, automate follow-ups, and manage clients—all at a lower price than ClickFunnels.

However, if you only care about sales funnels and don’t need CRM features, ClickFunnels is still a solid option. Plus, if you want to run an affiliate marketing program, ClickFunnels has built-in support.

Case Study: How an Agency Scaled with GoHighLevel

Let’s take the example of XYZ Agency, which transitioned from ClickFunnels to GoHighLevel. Within six months:

  • They automated 80% of their client follow-ups
  • Increased lead conversion rates by 30%
  • Reduced software expenses by 40% by consolidating tools

🚀 Ready to Scale Your Agency? Try GoHighLevel Here OR Get ClickFunnels Here.

SHARE

Subscribe now.

Sign up for our newsletter to get the most interesting stories of the day straight to your inbox before everyone else

QUICK LINKS

CATEGORIES

Marketing & Sales

Financial Management

Entrepreneurship

E-Commerce & Online

SOCIAL

ABOUT

Our blog is dedicated to fostering innovation and growth in the business community by providing valuable tools and knowledge that inspire success in every venture.